The Solution

We conducted keyword research to determine the most relevant commercial- and industrial-related roofing search terms the target audience was typing into Google. After conducting a content strategy session with the client’s owners, sales and service teams we developed a 48-week blog calendar that focused on topics that would drive targeted search traffic to the terms that were identified in our keyword research. Then working closely with Robert Roofing’s subject matter experts we created 48 articles and three lead-generating e-books.