Roll-Kraft is a worldwide supplier of custom roll tooling to the tube and pipe and roll forming industry.
The Challenge
Roll-Kraft wanted to connect and share its technical expertise with the tube and pipe and roll forming business industry beyond the company’s website.
The Solution
We looked to LinkedIn and YouTube as platforms to bring together tube and pipe and roll forming leaders from around the world. We created the first LinkedIn groups to share technical information for Tube and Pipe and Roll Forming professionals. We established a YouTube channel to share technical video walkthroughs and answer customer questions. To help deliver Roll-Kraft’s messaging, we created custom social sharing graphics that were used to shape all of their LinkedIn, Facebook and Twitter posts.
The Results
The LinkedIn groups achieved combined membership of over 2,000 professional members of Roll-Kraft’s target audience.
The YouTube channel quickly reached over 211,000 views.
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