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About Smith & Howard

Headquartered in Atlanta, Smith & Howard is a nationally-recognized firm providing a wide range of services, including assurance, tax, accounting and advisory.
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The Challenge

Smith & Howard came to us looking to meaningfully improve its SEO results in the Atlanta market as well as develop engaging custom e-newsletter content for its six niche practice groups.

The Solution

We started by conducting keyword research to strategically target search terms that would improve search ranking results. We then developed a 12-month content calendar for six industry e-newsletters focused on topics revealed from the keyword research. With the content roadmap completed we began authoring SEO optimized custom articles that deepened the perception of Smith & Howard’s industry expertise. We also designed, developed and authored a series of e-books and industry surveys to generate qualified leads and performed monthly analytics that monitored and refined content performance.
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The Results

  • Achieved number-one search ranking in Google for “Atlanta CPA” and “Atlanta Accounting Firm” search terms
  • Over a three year period:
    • Increased Website Visits 310%
    • Increased Organic Search Traffic by 744%
    • Increased E-newsletter Open Rate by 5%
    • Increased E-newsletter Click-Through Rate by 17%

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