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About Best Supply

Best Supply is a leading building materials distributor serving commercial and residential contractors across 15 locations in the Midwest and Southeast. Specializing in interior building supplies, materials, tools, and safety equipment, they cater to diverse sectors such as corporate, education, government, hospitality, medical, multifamily, and residential. Best Supply is committed to offering competitive pricing, exceptional customer service, and flawless delivery.
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The Challenge

Best Supply’s website was experiencing low traffic volume and securing virtually no leads. To meaningfully grow the business and hit their sales goals, they needed both a digital marketing strategy and a tactical implementation to increase brand awareness, drive relevant website traffic and secure qualified online leads to convert into new customers.

The Solution

As part of the comprehensive strategic inbound marketing plan we developed for Best Supply, which included website updates to enhance user experience and digital advertising to meet lead generation goals, we concentrated on increasing the volume of relevant site traffic. Our approach included:

  • Utilized a variety of keyword research tools to identify a broad spectrum of building product terms for our SEO campaign.
  • Conducted keyword research and created "pillar" pages for key product offerings to attract more search engine traffic for targeted keywords.
  • Optimized location pages for each market with relevant, SEO-friendly terminology, focusing on local products.
  • Developed a targeted blogging program centered on the building product terms identified in our keyword research, enhancing Best Supply's visibility in the desired market spaces.
Best Supply SEO

The Results

  • Over a dozen keywords moved up an average of 27 spots and onto the first page.
  • Four keywords advanced from outside the top 100 to inside the top 10.
  • Organic website traffic increased by 190% in the five months following these SEO updates.

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