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About Best Supply

Best Supply is a leading building materials distributor serving commercial and residential contractors across 15 locations in the Midwest and Southeast. Specializing in interior building supplies, materials, tools, and safety equipment, they cater to diverse sectors such as corporate, education, government, hospitality, medical, multifamily, and residential. Best Supply is committed to offering competitive pricing, exceptional customer service, and flawless delivery.
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The Challenge

Best Supply's website was struggling with low traffic and minimal lead generation. To achieve their sales goals and drive business growth, they required a comprehensive digital marketing strategy and tactical implementation to enhance brand awareness, attract relevant website traffic, and generate qualified online leads for conversion into new customers.

The Solution

We started by crafting a strategic digital advertising campaign, beginning with thorough keyword research to identify the most effective targets for a paid search campaign. Utilizing these insights, we developed a paid search strategy that targeted both specific residential and commercial building materials and broader building product categories. Geo-targeting allowed us to focus on Best Supply’s key markets, while retargeting ads reminded previous website visitors of Best Supply's products as they browsed other sites. This comprehensive approach was designed to meet Best Supply’s lead generation and sales objectives.
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The Results

  • Year #1:
    • Increased overall website traffic by 190%.
    • Increased online quote requests from zero to an of average 60/month.
    • Increased online Talk to Experts requests from zero to 25/month.
    • Secured 851 opportunities.

  • Year #2:
    • Increased overall site traffic by 65.8%.
    • Increased organic search traffic by 43%.
    • Increased paid search traffic by 109%.
    • Increased qualified leads by 66.3%.

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