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About Goldin Peiser & Peiser

Goldin Peiser & Peiser (GPP) was a Dallas based, mid-sized CPA firm that provided comprehensive accounting, tax and business advisory services to hundreds of privately owned business prior to it's merger with EisnerAmper.
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The Challenge

GPP was looking to meaningfully increase revenue via new client acquisition. Realizing it could not rely alone on the traditional referral-based business development model it had always practiced, GPP came to us seeking a recommendation that would not only help it acquire new clients, but also position the company as thought leaders in key industry niches, improve its SEO ranking and generate more organic website traffic.

The Solution

After we completed GPP’s website redesign, we developed and implemented an extensive inbound marketing program. Working closely with GPP’s industry niche leaders we conducted keyword research, developed industry-specific content calendars, authored 53 custom articles and wrote and designed four e-books.
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The Results

  • 39% increase in organic search traffic
  • 284% increase in blog traffic
  • 66% decrease in bounce rate
  • 18% lead conversion rate
  • $310,000 in new engagements

 

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