Nager, Romaine & Schneiberg Co., L.P.A. (NR&S) is a full-service law firm in Cleveland, Ohio specializing in workers’ compensation (WC), person injury (PI) and related cases.
The Challenge
Deliver timely communications to new clients to ensure that they don’t miss out on important information throughout the legal process.
The Solution
We developed workflows and implemented a 90-day automated email marketing campaign to deliver personalized messages that required virtually no client maintenance. By creating various subscriber subgroups, we were able to deliver automated personal messages from each client’s assigned attorney.
The Results
9 contact groups received customized messages
5 drip emails/campaign
12,000 emails sent
50% open rate over the course of the campaign
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