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About Richter

Richter is a healthcare consulting company that specializes in working with long-term post-acute care (LTPAC) facilities (e.g., Long-Term Care and Skilled Nursing, Home Health, Hospice and Senior Living)
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The Challenge

Another agency had previously implemented HubSpot and a content creation campaign. However, the client was unhappy with its inbound marketing campaign results – one of those areas being email marketing engagement and website traffic from email marketing.

The Solution

Along with implementing a full content strategy, we also implemented a full email marketing campaign that included monthly e-newsletters, special offer email promotions for e-books and thought leadership and email blasts promoting timely and relevant webinars to Richter’s target audience.
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The Results

By engaging Richter’s audience via these email campaigns, we increased Richter’s website traffic from email marketing by 210%.

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