The Solution

We implemented a Growth Driven Design approach for GPP, beginning with a launch pad site that included all of the essential “need to have” pages for the initial launch—services, industries, team pages, etc. Doing so allowed us to launch the site in a third less time than a full-scale version of it would have taken. Then, by using behavior analytics tools, we made updates to the website based on user feedback, engagement and site interactions. We later added the “want to have” functionalities to the site to make it whole. We also continued to tweak and improve GPP’s search engine rankings based on findings from our monthly monitoring. We were also able to utilize user polls to gauge the content interest of visitors and incorporated that feedback into GPP’s content development planning.